One of the smartest career moves is to be re-branded just as companies, non-profit organizations and even as government institutions do. With this, the former local artist Luther has been re-branded to an Afro-Pop/Reggae artiste with showbiz name LUTA.
As part of the artiste’s re-branding, he has gained a managerial body, Purple Soul Multimedia to move his career further.
In an interview with LUTA, he disclosed that he is a different person now. Though people know him very well with the former brand and label name Luther, he has developed significantly and brings a lot to cooperate Ghana and various stakeholders in the entertainment industry both locally and internationally.
According to the Afro-Pop/R&B artist, the world should look forward to his first single yet to conquer the airwaves on 1st February, 2018.
If you want to take your career to the next level, you need to re-brand yourself. You need to make it easy for peers, colleagues and employers to see your experience and recognize the value you can add to their projects and/or companies. In short, you need to make them want you.
Label name is still Luta (LuuGang) but under Purple Soul Multimedia with LUTA as brand name which takes effect today January 16, 2018 of which the public are urged to note.