Although the VGMAs are not here, we’ve almost closed the year, and unless we have another Tonga-esque kind of song, nominations can be predicted from now. Undoubtedly, the most buzzing artiste this year has been Ebony. No other artiste has made Ghanaians dance and be entertained more than the “90s Bard Gyal” – well maybe Shatta Wale, but his issues with the VGMA management haven’t been sorted out so we can rule him out.
The 90s bad gyal as she refers herself gave us “Poison”, “Sponsor”, “Date Ur Fada” and “Hustle” which are on the lips of everyone, both old and young. Even my 4-year old niece can sing along to all these 3 songs. She has been on the road each weekend entertaining fans with her sexually-appetizing performances. Her twerks, dance moves and stage craft leaves the mouths of young men with raging hormones open. Like the singles weren’t enough, she decided to end the year with a 14-track album, “Bonyfied” . As the time of writing this article, “Sponsor” had raked 2.4 million views on YouTube. The movement wasn’t that really seen, until she recently held her own concert for her album launch, filling up West Hills mall in Accra with thousands.
Fancy Gadam on the other hand is the leader of an empire. For an artiste who made his first news by filling up Tamale Sports Stadium (now named after the late Ex. Prez. Aliu Mahama), it’s not absurd to call him a king. I bet you they’d bring Beyonce and Drake to Tamale, and if the organizers don’t put Fancy on the bill they won’t be able to fill even one stand. That’s the authority Gadam carries. He took everyone (including me) by surprise when he took home the Best New Artiste award last year. Unlike most Artistes, he didn’t rest in joy, breaking boundaries nationwide with the banger, “Total Cheat” featuring Sarkodie. He filled up Heroes Park in Kumasi, and then Bukom Boxing Arena with thousands, just to mention a few. Although I have personal reservations, I won’t be surprised if he grabs a spot as Artiste of the Year nominee in next year’s VGMAs.
If that happens, Fancy will be a threat to Ebony. Why? Because the former has core die-hard stans. I’m talking about an artiste who has almost three regions (out of 10) behind him. He also has fans among all the other regions. Although the board may score for Ebony, let’s not forget that the public has a huge 40% to choose who wins. It’s still a wonder to me how come always every artiste who wins majority in the public votes turns out to be the winner. This year, Fancy kicked Medikal with a wide gap of votes. That was a period when no one outside the Northern, Upper Eastern and Western Regions knew him. Now that he has gained firm grounds nationwide, we expect the voting percentage to triple. The home support for him is so massive that they don’t care about organizing meetings to see him secure the 40% lead which may easily propel him to win the enviable award.
Ebony rose to fame with headlines like “I like to let my boobs hang freely.” Her follow-up songs after “Kupe” had a bend to the Twi language which almost sounds profane till you listen to it twice. Recently, she has been criticized a lot for exposing herself too much with regards to her seductive outfits. Ebony is that type of artiste who may fall off and her name may be easily forgotten like Mzbel because she lacks a large number of core fans. Her male sympathizers are just sexually enticed by her, and her female fans are likely to talk against her and drop her if she goes wrong or doesn’t keep up.
All these and more make Fancy Gadam a huge threat to Ebony. Numbers don’t lie, and so does Joseph Aqweci Ofori.
Words by Joseph Aqweci Ofori.